New Stakeholders
It is clear today that telecom operators cannot be ignored when it comes to payment.
Billions of mobile handsets in the pockets of consumers worldwide, the constitution of large global players with hundreds of millions of customers (Vodafone, Orange, Telefonica, China Mobile, DoComo…), the development of new technologies (IP network and NFC), and the acceleration of the “virtualisation” of interactions/transactions are just a few examples that confirm the new role that telecom operators will be increasingly playing in the payment arena (both issuing and acquiring).
It is now obvious that the intrinsic features of the mobile phone (as a payment terminal, as a way to identify and authenticate the user, as a concentrator of multiple applications) will enable mobile payment to become increasingly prevalent in emerging and mature markets.
On the acquiring side, new offers and services are more easily provided to merchants: loyalty, marketing services, geo-localization…
Key points:
- Multiplication of pilots: the promises of mobile payment
- Impact on the value chain: threats and opportunities for stakeholders
- New distribution channels and services
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EXAMPLES OF ASSIGNMENTS
- New mobile payment based business models
- Launch of an MVNO (Mobile Virtual Network Operator) offer
- Solutions to safeguard against fraud
MAIN REFERENCES
- Orange
- Neuf Cegetel
- Bouygues Telecom
- France Telecom
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