Audit, Assessment and Strategy
SKILL SET
- Auditing business processes and IT systems
- Reengineering/Re-organisation
- Studying and designing multi-channel distribution/delivery strategies
- Searching for new business opportunities, international development, alliances and partnerships
- Assessing competitive position of companies
- Reviewing portfolios
- Optimising cards and payment value chains
EXAMPLES OF ASSIGNMENTS
- Auditing the security of the payment chain of a municipality
- Examining the opportunities for diversification for a consumer credit company
- Facilitating the penetration into the French market of an international payment processor
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Strategic Marketing
SKILL SET
- Surveying competitors
- Positioning and adding value to card products and services
- Researching opportunities for new products, services, markets and distribution channels
EXAMPLES OF ASSIGNMENTS
- Market watch on payment systems and cards in France, Europe and worldwide for a dozen clients
- S.W.O.T. analysis of SEPA for a large banking group
- Opportunity analysis for marketing a co-branded card issued by a large bank and a well-known group
- Opportunity analysis for building a new credit/insurance product for a leading financial services provider
- Financial and geo-marketing analysis for the installation of ATMs for a large French bank
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Operational Marketing
SKILL SET
- Designing card products and services
- Conducting qualitative and quantitative surveys (questionnaires, interviews, analyses and reports)
- Designing business models
- Providing assistance and support for implementing projects (co-ordination, project management, follow-ups)
EXAMPLES OF ASSIGNMENTS
- Qualitative and quantitative study for a new financial product
- Project coordination for the marketing of a gift card
- Project management for the first pre-paid bank card
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Marketing Support, Studies and Market Watch
MARKET WATCH
ADN’co produces a market watch, covering new business, technology and regulation developments in the cards and means of payment industries.
Every month, ADN’co provides its subscribers with a thorough and commented update on industry news, conveniently listed under 15 pre-defined themes. The watch is delivered to customers as a PDF file.
In addition, ADN'co can research specific topics on a demand based. As an additional customised service, ADN’co provides on-site presentations for customer’s “Payments” or “Innovation” teams.
DECISION MAKING TOOLS
ADN'co offers several tools for helping clients make decisions:
- Diagnosing card portfolios and policies (MoneyDiag)
- Implementing ATM networks
- Choosing a POS family
EXAMPLES OF ASSIGNMENTS
- Card and payment offering (POS, software, processing…)
- Telecom offering and merchants’ expectations
- Credit transfers
- Business card deployment
- SEPA compliance assessment, optimisation analysis and roadmap
- Opportunity study
- Launch of a business card (public agencies and corporations)
- Launch of a purchasing card
- Launch of multi-application cards
- Penetration of m-payment based services
- Marketing of Products and Services:
- Cards (debit, revolving credit, business, co-branded, affinity, …)
- New service/product packages for merchants
- Contactless
- SEPA strategies for industry players
- Solutions and services offered by card and payment vendors
- European and International regulations (laws, standards, anti-trust)
- Multi-application cards
- Mobile payments
- Internet payments
- Biometrics
- Strong authentication…
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If you would like to know more about the French card market and to find out how ADN'co can help you, please click on the following link:
ADN'co Presentation
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